Concepted and illustrated a new user interface based on shopping seasons starting with fall. The day it launched the click-through rate rose from 5% to 20%.
Launched October of 2000.
Left hand category navigation works.
This is successor to the Fall UI that increased the click-through rate by 15%. Designed the user interface and all the animations including the Santa banner (my kids love that one).
Launched November of 2000.
Nothing is clickable. But take the time to admire all the subtle animations that made this UI so compelling.